by Alissa Ordabai
– Sr. Columnist —
January 20-24, 2016 at Anaheim Convention Center in Anaheim, CA. —
While the primary focus of NAMM is for the U.S. musical instruments industry to showcase new musical instruments and gear the event also brings out the celebrated musicians that drive the development of products through endorsements and artists relations.
On hand for 2016 providing product demonstrations, answering questions, taking photos and giving out handshakes were musicians such as Nikki Sixx, Kerry King, Gary Holt, Steve Vai, Yngwie Malmsteen, Rex Brown, Lita Ford, Jennifer Batten, Eric Gales, John Petrucci, Nita Strauss, Billy Sheehan, Todd Kerns, Chris Broderick, Max Cavalera, John 5, Piggy D, Kiko Loureiro, and many more.
Winter NAMM 2016 Photo Gallery